Jessica Covi | Industrial + Experience Design




Jessica Covi

Grete Kraft Atelier founder Jessica Covi is an Austrian born industrial designer who specializes in experiential and holistic product design. After her masters studies at the University for Applied Arts, Vienna and some time working in Zurich, Jess Covi moved to New York City and after working as an industrial designer for design consultancy, like frog design, teaching classes and workshops at SVA, NYU and 30weeks. Today she works as an independent design consultant, where she works with companies such as Google, Hyundai, Unilever and Anheuser Bush inBev across industries including hospitality, architecture, consumer goods and retail. She provides creative vision and leadership for multidisciplinary teams crafting innovative strategies and experiences at the junction of design, culture, and product realization.

Grete Kraft Atelier

Over a decade of travel and work abroad, I have become particularly attached to the treasures that remind me of my home in Austria, of the mountains, of the alps. I have struggled to find quality products with lasting designs that can find themselves useful and eye catching in a contemporary household like my own. So I took it into my own hands and created Grete Kraft Atelier: a homewares line celebrating traditional Alpine craftsmanship. It’s the end of kitschy tshatshkes, manufactured in China, and the beginning of minimal accessories, crafted by locals using regionally sourced materials.

Austrian Design has a grand legacy; it’s a rare combination of ornamental design language and high functionality. I have witnessed the pride Alpine craftsmanship carries with it and the artisans themselves who hone their trade to perfection. The decades and centuries of knowledge, passion, and heritage they have built deserve to be celebrated. This is my mission for Grete Kraft Atelier.

Various design cultures and industries exist devoid of worthy references to traditional Alpine design; their products linger around the house-  irrelevant to a contemporary audience. Grete Kraft Atelier selects honest artisans, local to the European Alps, to collaborate on a line of authentic products reworked to incorporate the clean design language relevant to your home and lifestyle.




Industrial Design

Jessica Covi offers traditional Industrial Design services from small to larger scale product development. She has worked extensively as a project lead, yet is still very hands on in the product developement process, from research, sketching to cad modeling.

Art Direction 

Jess Covi has a background in Graphic- and Communicationsdesign and always adapts holistic design thinking to projects. She has worked on a range of Out of Box Experience products, as well as holistic spacial hospitality experiences.


Design Research + Experience Design

Having worked extensively on frog's design research curriculum and having been in the field during design research phases, Jess can apply design research into experience and product design through synthesis and concept generation.

Screenshot 2016-05-03 11.15.18.png
Screenshot 2016-04-03 15.31.44bw.png

Design Principles


Functionality as the design driver. 

Push to find the most sophisticated and refined design that is distinct, straightforward 

and understood.


Refined designs with an expressive spirit. 

It takes a lot of work to create an elegant, functional solution with minimalist aesthetics.


Experiential design is holistic and should stimulate user’s emotions. Every touch point in the journey should be curated and considered.


Understand cultural history and context. 

Be aware of the context and environment your design will live in and make conscious and educated choices for it.