FUNCTIONAL & FOCUSED
Functionality as the design driver.
Push to find the most sophisticated and refined design that is distinct, straightforward
SIMPLE & INTUITIVE
Refined designs with an expressive spirit.
It takes a lot of work to create an elegant, functional solution with minimalist aesthetics.
CURATED & EMOTIONAL
Experiential design is holistic and should stimulate user’s emotions. Every touch point in the journey should be curated and considered.
CONSIDERED & CRITICAL
Understand cultural history and context.
Be aware of the context and environment your design will live in and make conscious and educated choices for it.