Functionality as the design driver. Push to find the most sophisticated and refined design that is distinct, straightforward and understood.
Simple & Intuitive
Refined designs with an expressive spirit. It takes a lot of work to create an elegant, functional solution with minimalist aesthetics.
Curated & Emotional
Experiential design is holistic and should stimulate user’s emotions. Every touch point in the journey should be curated and considered.
Considered & Critical
Understand cultural history and context. Be aware of the context and environment your design will live in and make conscious and educated choices for it.
Jess Covi is an Austrian-born industrial designer who specializes in experiential and holistic product design. After her masters studies at the University of Applied Arts, Vienna and some time working in Zurich, Covi moved to New York City and after working as an industrial designer for frog Design, teaching classes and workshops at SVA, NYU and 30weeks, she founded Grete Kraft Atelier, where she works with companies such as Google, Hyundai, Unilever and Anheuser Bush inBev across industries including hospitality, architecture, consumer goods and retail. She is passionate about a holistic approach towards design and storytelling, uncovering user needs, translating trend and cultural research, user behavior and desires into meaningful and seductive designs.